April 8, 2021

Comparison of 3 Face Hydrating-Moisturizing treatments as perceived by consumers

Consumers' favorite face Moisturizing-Mattifying treatments ?

Discover our analysis of 3 must-have Moisturizing-Mattifying face care products based on over 1,800 consumer reviews :

💜 Sébium Mat Control by Bioderma

💛 Effaclar Mat by La Roche Posay

💙 Fluide Matifiant by Avène

We have analyzed and ranked the products according to what consumers said about the following 3 topics :


🧴 Texture

👍🏼 Recommendation

Discover in the infographic below 👇🏼 the results of the ranking as well as :

📊 The proportion of happy consumers for each topic.

🏷 Tagged consumer verbatims

Découvrez nos dernières publications !

Navigating the Dynamic Landscape of Consumer Interest in Reviews

Consumer behavior is continually shaped by a myriad of factors, and one crucial aspect is their interest in product reviews. Leveraging data extracted from Google Trends, we explore the dynamic trends in the interest for the keyword 'reviews' across four key countries.

E-commerce, the growth driver for the cosmetics market

The beauty sector, and more particularly the online beauty one, has been booming for many years now, both in France and internationally. Indeed, every year, sales of cosmetic products in stores are decreasing in favor of online sales. Let's take a look at the cosmetics market and the new challenges faced by retailers and e-tailers in the sector.

What strategies should be put in place to obtain more product reviews and how can they be used effectively?

Accessing what consumers really think about the products they buy is crucial for brands and their customers. On social networks, with friends and family, or on specialized websites dedicated to sharing reviews, feedback is pouring in. It became essential for brands to closely follow what people say about their products.

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