Marketing

Enhance your marketing strategy by incorporating consumer feedback on your products.

The success of your product launches is at the heart of your challenges and drives your strategic initiatives.

Competitive Intensity
Markets characterized by intense competition.
New Trends
The emergence of new consumption trends.
Consumer Demands
Consumers becoming increasingly demanding.
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Voysen solutions for marketing departments

Enhance your marketing strategy with consumer feedback on your products and competitors' products to strengthen your competitive differentiation and positioning.

Post-launch tracking
Measure the performance of your products after launch by identifying the strengths and weaknesses expressed by consumers.
Product renovation
Analyze the performance of existing market products and obtain objective data to include in your marketing brief.
Catalog need-gap znalysis
Examine competitors' products to identify gaps and potential additions to your product catalog.
Marketing strategy
Compare your products with those on the market to optimize your product and brand positioning.
Category "Thematic Mapping" of the Beautysen by Voysen dashboard.

Our offers

Voysen
Data

For a solution tailored to your needs.

  • Ability to share data internally
  • Analyses that integrate with your internal tools
  • Various technical integration options
  • Technical support included
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Voysen
Dashboards

For a turnkey solution with no IT integration.

  • Unlimited access to competitors
  • Access to advanced features
  • Access to complete history
  • Multiple analysis granularities
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Voysen
Reports

For synthesized and actionable insights.

  • Customizable analysis universe
  • In-depth and synthesized analyses
  • Turnkey insights
  • Choice of report delivery frequency
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