Marketing

Improve your marketing strategy by integrating consumer feedback on your cosmetic products.

The success of your product launches at the center of your challenges.

A very competitive cosmetics market

Emergence of new consumption trends

More and more demanding consumers

Voysen solutions for marketing departments

Feed your marketing strategy with consumers' feedbacks on your products and your competitors' products to strengthen your differentiating elements and your positioning.

Post-launch follow-up
Measure your products' performance after their launch by identifying the strengths and weaknesses perceived by consumers.
Cosmetic products renovation
Analyze the performance of available products on the market and obtain objective data to include in your marketing brief.
Need-gap for your catalogue
Analyze competing products to identify any missing products in your catalog.
Marketing strategy
Compare your products to those on the market to optimize your product and brand positioning.
Category "Thematic Mapping" of the Beautysen by Voysen dashboard.

Our offer

beautysen
dashboard

A turnkey dashboard designed for each cosmetic category to analyze consumer reviews on your products and those of your competitors.

  • Access to analysis on your products and competitors
  • Multi-user
  • Comprehensive and in-depth analysis
  • Exportable analysis in multiple formats
request a demo
voysen
alerts report

Monthly alert reports that give you insight into the key reputation indicators for your products.

  • Regular and frequent alerts
  • Actionable insights
  • Synthetic information
  • KPIs that can be integrated to your products
request a demo

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