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What strategies should be put in place to obtain more product reviews and how can they be used effectively?

Accessing what consumers really think about the products they buy is crucial for brands and their customers. On social networks, with friends and family, or on specialized websites dedicated to sharing reviews, feedback is pouring in. It became essential for brands to closely follow what people say about their products.

CLOSE-UP ON AN ANTI-WASTE COSMETIC TREND : UPCYLING

Let's talk about cosmetics based on natural ingredients and... waste. Surprising, isn't it? Upcycling is a natural response to the need to adopt a new, more responsible way of consumption by revaluing the unconsumed materials.

Focus on bulk cosmetics: the new eco-friendly trend‍

Whether you're a fan or not, you've probably already heard of bulk grocery stores, don’t you ? This concept of ecological stores has developed greatly over the last few years and is now attracting a large audience. ‍Firstly used for food and beverage, It is now the turn of cosmetics to join the movement. Let's zoom in on this new trend that is bulk cosmetics.‍

Focus on solid cosmetics : a real interesting solution?

While for many people, cosmetics are limited to liquid products, we are witnessing the emergence of alternative consumption habits, including solid cosmetics.

Cosmetics: how to prepare a trade show ? Our advice and feedback !

Last October, Voysen participated in several important events of the Cosmetics industry as exhibitor and visitor. We tell you everything !

Online fake customer reviews : practices, statistics and solutions in 2021.

Today, customer reviews are an active part of the user's buying process. Indeed, 8 out of 10 Internet users check customer...

Voysen offers analysis of American consumer reviews on its dashboard

American data is now available on the Beautysen by Voysen dashboard ! You already had access to: + 56 000 products, + 5 000 brands, + 3 000 000 consumer ...

Semantic Analysis of consumer reviews VS. Social Listening: what is the difference?

Digital has become a major issue for cosmetic brands today. With almost 4.7 billion ...

Comparison of 3 Anti-Aging Serums as seen by consumers

Discover our comparison of 3 Anti-Aging Serums! Dior's Super Potent Cell Energy Total Capture Serum, Hyalu B5 Anti-Wrinkle Repair Concentrate Serum and ...

Comparison of 3 Face Hydrating-Moisturizing treatments as perceived by consumers

Discover our comparison of 3 Moisturizing-Mattifying Face Care products! Sebium Mat Control by Bioderma ...

Comparison of 3 Matte Liquid Lipsticks as perceived by consumers

Check out our comparison of 3 Matte Liquid Lipsticks! Maybelline New York's Superstay Matte Ink, the...

Cosmetic brands: How to define a relevant strategic brand positioning by analyzing consumer reviews?

Today, it is essential for cosmetic brands to be well informed about the ...

Yves Saint Laurent's Stylo Highlighter Touche Éclat as perceived by consumers

Our Beautysen solution has analysed over 2,200 reviews on the 5 largest French cosmetics platforms...

SANOFLORE's Aqua Magnifica as perceived by consumers

Our Beautysen solution has analysed the 2,170 reviews on the 5 largest French cosmetics platforms. Here's what consumers have to say about the ...

Cosmetic products: How to collect and process online consumer reviews?

The rise of e-commerce, accelerated by the covid-19 pandemic, has boosted online sales at the expense of in-person purchases.

NUXE's BB Crème Soyeuse Perfectrice as perceived by consumers

Our Beautysen solution has analysed the 795 reviews on the 5 largest French cosmetics platforms. Here is what consumers have to say about ...

What beauty routine for French women ?

What beauty products do French women buy? What role do natural products play? How often do they wear make-up?

Why is listening to your customer reviews way more important than you think?

With the rise of e-commerce, access to consumer opinions on a product or brand has become easier. Indeed ...

Infographic - The French online cosmetics market in 2020 in four facts

Four figures to remember about the French online cosmetics market in 2020 presented by Voysen

Article - What do cosmetics companies gain from analysing their consumers' opinions?

Today, knowing what a consumer thinks about the cosmetic products he or she buys is of great importance to the ...

News - Voysen's new offer presented in N°65 Expression Cosmétique

In its latest issue of September/October, EXPRESSION COSMÉTIQUE talks about our new ...

News - Voysen launches a new service for advanced interpretation of consumer reviews

We are proud to announce the launch, in partnership with Cosmetikwatch®, of our new ...

Article - Cosmetics: what are consumer reviews for?

Nearly 70% of the cosmetics industry professionals we surveyed rated the importance they attach to reviews as more than 4/5.

Survey - "Consumers & Cosmetics": Cosmetic categories

"Which cosmetic products do you buy online?" Find out the results.

Survey - "Consumers & Cosmetics" : Buying habits

What do consumers say about their online cosmetics shopping habits? Voysen surveyed a panel of consumers.

Infographic - Zoom on 10 Top Brand women's 'Eau de Parfum'

What do women consumers say about the 10 most talked about eau de parfum brands? Discover the analysis.

Infographic - TOP 5 most talked about "Eau de Parfum" Perfumes

Que pensent et disent +6000 consommateurs des 5 parfums phares Black Opium, La Vie est Belle, Acqua di Gioia, Flowerbomb et Loverdose ...

Infographic - Five "Eau de Parfum" Perfumes Competitive Analysis

How satisfied are consumers with the smell and packaging of perfumes? Discover the results of the Voysen analysis.

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