Consumer behavior is continually shaped by a myriad of factors, and one crucial aspect is their interest in product reviews. Leveraging data extracted from Google Trends, we explore the dynamic trends in the interest for the keyword 'reviews' across four key countries.
The beauty sector, and more particularly the online beauty one, has been booming for many years now, both in France and internationally. Indeed, every year, sales of cosmetic products in stores are decreasing in favor of online sales. Let's take a look at the cosmetics market and the new challenges faced by retailers and e-tailers in the sector.
Accessing what consumers really think about the products they buy is crucial for brands and their customers. On social networks, with friends and family, or on specialized websites dedicated to sharing reviews, feedback is pouring in. It became essential for brands to closely follow what people say about their products.
Let's talk about cosmetics based on natural ingredients and... waste. Surprising, isn't it? Upcycling is a natural response to the need to adopt a new, more responsible way of consumption by revaluing the unconsumed materials.
Whether you're a fan or not, you've probably already heard of bulk grocery stores, don’t you ? This concept of ecological stores has developed greatly over the last few years and is now attracting a large audience. Firstly used for food and beverage, It is now the turn of cosmetics to join the movement. Let's zoom in on this new trend that is bulk cosmetics.
While for many people, cosmetics are limited to liquid products, we are witnessing the emergence of alternative consumption habits, including solid cosmetics.
Last October, Voysen participated in several important events of the Cosmetics industry as exhibitor and visitor. We tell you everything !
Today, customer reviews are an active part of the user's buying process. Indeed, 8 out of 10 Internet users check customer...
American data is now available on the Beautysen by Voysen dashboard ! You already had access to: + 56 000 products, + 5 000 brands, + 3 000 000 consumer ...
Digital has become a major issue for cosmetic brands today. With almost 4.7 billion ...
Discover our comparison of 3 Anti-Aging Serums! Dior's Super Potent Cell Energy Total Capture Serum, Hyalu B5 Anti-Wrinkle Repair Concentrate Serum and ...
Discover our comparison of 3 Moisturizing-Mattifying Face Care products! Sebium Mat Control by Bioderma ...
Check out our comparison of 3 Matte Liquid Lipsticks! Maybelline New York's Superstay Matte Ink, the...
Today, it is essential for cosmetic brands to be well informed about the ...
Our Beautysen solution has analysed over 2,200 reviews on the 5 largest French cosmetics platforms...
Our Beautysen solution has analysed the 2,170 reviews on the 5 largest French cosmetics platforms. Here's what consumers have to say about the ...
The rise of e-commerce, accelerated by the covid-19 pandemic, has boosted online sales at the expense of in-person purchases.
Our Beautysen solution has analysed the 795 reviews on the 5 largest French cosmetics platforms. Here is what consumers have to say about ...
What beauty products do French women buy? What role do natural products play? How often do they wear make-up?
With the rise of e-commerce, access to consumer opinions on a product or brand has become easier. Indeed ...
Four figures to remember about the French online cosmetics market in 2020 presented by Voysen
Today, knowing what a consumer thinks about the cosmetic products he or she buys is of great importance to the ...
In its latest issue of September/October, EXPRESSION COSMÉTIQUE talks about our new ...
We are proud to announce the launch, in partnership with Cosmetikwatch®, of our new ...
Nearly 70% of the cosmetics industry professionals we surveyed rated the importance they attach to reviews as more than 4/5.
"Which cosmetic products do you buy online?" Find out the results.
What do consumers say about their online cosmetics shopping habits? Voysen surveyed a panel of consumers.
What do women consumers say about the 10 most talked about eau de parfum brands? Discover the analysis.
Que pensent et disent +6000 consommateurs des 5 parfums phares Black Opium, La Vie est Belle, Acqua di Gioia, Flowerbomb et Loverdose ...
How satisfied are consumers with the smell and packaging of perfumes? Discover the results of the Voysen analysis.
