January 25, 2021

NUXE's BB Crème Soyeuse Perfectrice as perceived by consumers

Our solution Beautysen has analyzed the 795 reviews present on the 5 largest French cosmetic online platforms

✅ Strengths praised by consumers :

  💊 Its Composition

  💰 Its price

  🌿 Its Organic Label

❎ Areas for improvement raised by consumers:

  👃 Its Scent

  💦 Its Texture

  🖐️ Its Application

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Accessing what consumers really think about the products they buy is crucial for brands and their customers. On social networks, with friends and family, or on specialized websites dedicated to sharing reviews, feedback is pouring in. It became essential for brands to closely follow what people say about their products.


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