Use cases

Explore the applications for our solutions.

Rénovation d'un produit de la gamme lèvres

Clarins : Renovation of a lip product

Use Case
  • +1000 reviews collected and analyzed
  • +30 product claims and features analyzed
  • 6 e-commerce sites covered
  • 5 features identified to be renovated in priority
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Rénovation d'un produit de la gamme lèvres

Clarins : Response to the acceleration of competing products

Use Case
  • 325 reviews collected and analyzed
  • 31 product claims and features analyzed
  • 6 e-commerce sites covered
  • 4 features identified to be renovated in priority
download our case study
Rénovation d'un produit de la gamme lèvres

Nippon Shikizai : Optimization of cosmetic product development

Use Case
  • Evaluation of cosmetic product formulas
  • Launch of new products inspired by the best sellers
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Rénovation d'un produit de la gamme lèvres

Hair care and Face care : the products and services of the future

Use Case
  • +200k reviews collected and analyzed for hair care
  • +600k reviews collected and analyzed for skincare
  • 8 trends identified in terms of new services expected
  • TOP 10 brands and products for each category
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Rénovation d'un produit de la gamme lèvres

Soft Drinks : a market analysis

Use Case
  • +500k reviews collected
  • Increasing satisfaction with Taste and Aroma are drivers for the performance of Juices
  • Decreasing satisfaction with Composition, Aroma and Effects explains the Energy Drinks weak performance
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Application cases

Products launches

Products renovation

Response to competition

Understanding of consumers

Communication strategy

Products launches

  • Study consumer perceptions of existing products to understand their expectations.

  • Identify the most popular products to inspire your own product launches.

  • Determine the strengths and weaknesses of products that are similar to your future launches.

  • Obtain objective data for your product launches.

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Products renovation

  • Obtain objective quantitative data for the renovation of your products.

  • Measure consumer perception of each feature of your product.

  • Set priorities for your product improvement.

  • Obtain objective elements to incorporate to your marketing plan.

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Response to competitors' products

  • Compare your products to the competition on each product feature and claim.

  • Identify the strengths and weaknesses of competing products.

  • Deepen your knowledge of your competitors' consumers.

  • Determine your catalog's need gaps.

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Understanding of consumers

  • Identify consumers who spontaneously recommend your product.

  • Understand the strengths of the products that attracted consumers with "promoter" profiles.

  • Use these strengths to highlight your products and build customer loyalty.

  • Identify the sources of customer dissatisfaction in order to address them in the most suitable way.

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Communication strategy

  • Rethink your communication to bring it closer to your consumers.

  • Enrich your communication with consumer quotes.

  • Follow the emergence of hot subjects.

  • Adapt your communication to the profiles of your consumers.

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