Use cases

Explore the applications for our solutions.

Renovation of a lip product

Clarins Use Case : Renovation of a lip product

Clarins
  • 811 consumer reviews analyzed
  • 6 aggregated e-commerce sites
  • 26 product benefits and features analyzed
  • 5 concrete areas for improvement to be prioritized
Download our case study
Response to the acceleration of competing product launches

Clarins Use Case : Response to the acceleration of competing product launches

Clarins
  • 325 consumer reviews analyzed
  • 6 aggregated e-commerce sites
  • 31 product benefits and features analyzed
  • 4 concrete areas for improvement to be prioritized
Download our case study

Application cases

Cosmetic products launches

Renovation of cosmetic products

Response to competitors' products

Understanding of consumers

Communication strategy

Cosmetic products launches

  • Study consumer perceptions of existing products to understand their expectations.

  • Identify the most popular products to inspire your own product launches.

  • Determine the strengths and weaknesses of beauty products that are similar to your future launches.

  • Obtain objective data for your product launches.

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Renovation of cosmetic products

  • Obtain objective quantitative data for the renovation of your products.

  • Measure consumer perception of each feature of your product.

  • Set priorities for your product improvement.

  • Obtain objective elements to incorporate to your marketing plan.

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Response to competitors' products

  • Compare your products to the competition on each product feature and claim.

  • Identify the strengths and weaknesses of competing products.

  • Deepen your knowledge of your competitors' consumers.

  • Determine your catalog's need gaps.

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Understanding of consumers

  • Identify consumers who spontaneously recommend your product.

  • Understand the strengths of the products that attracted consumers with "promoter" profiles.

  • Use these strengths to highlight your products and build customer loyalty.

  • Identify the sources of customer dissatisfaction in order to address them in the most suitable way.

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Communication strategy

  • Rethink your communication to bring it closer to your consumers.

  • Enrich your communication with consumer quotes.

  • Follow the emergence of hot subjects.

  • Adapt your communication to the profiles of your consumers.

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