Resources

Explore the applications for our solutions.

Infographics

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Analysis of negative smell perception for Skincare products
  • +10 000 reviews collected and analyzed
  • 1623 cosmetic brands
  • 387 products
  • Opinions analyzed according to the subjects raised and their tone
download our case study

Use cases

Rénovation d'un produit de la gamme lèvres

Clarins : Renovation of a lip product

Use Case
  • +1000 reviews collected and analyzed
  • +30 product claims and features analyzed
  • 6 e-commerce sites covered
  • 5 features identified to be renovated in priority
download our case study

Infographies

Rénovation d'un produit de la gamme lèvres

Clarins : Response to the acceleration of competing products

Use Case
  • 325 reviews collected and analyzed
  • 31 product claims and features analyzed
  • 6 e-commerce sites covered
  • 4 features identified to be renovated in priority
download our case study
Rénovation d'un produit de la gamme lèvres

Nippon Shikizai : Optimization of cosmetic product development

Use Case
  • Evaluation of cosmetic product formulas
  • Launch of new products inspired by the best sellers
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Rénovation d'un produit de la gamme lèvres

Hair care and Face care : the products and services of the future

Use Case
  • +200k reviews collected and analyzed for hair care
  • +600k reviews collected and analyzed for skincare
  • 8 trends identified in terms of new services expected
  • TOP 10 brands and products for each category
download our case study
Rénovation d'un produit de la gamme lèvres

Soft Drinks : a market analysis

Use Case
  • +500k reviews collected
  • Increasing satisfaction with Taste and Aroma are drivers for the performance of Juices
  • Decreasing satisfaction with Composition, Aroma and Effects explains the Energy Drinks weak performance
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Application cases

Products launches

Products renovation

Response to competition

Understanding of consumers

Communication strategy

Products launches

  • Study consumer perceptions of existing products to understand their expectations.

  • Identify the most popular products to inspire your own product launches.

  • Determine the strengths and weaknesses of products that are similar to your future launches.

  • Obtain objective data for your product launches.

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Products renovation

  • Obtain objective quantitative data for the renovation of your products.

  • Measure consumer perception of each feature of your product.

  • Set priorities for your product improvement.

  • Obtain objective elements to incorporate to your marketing plan.

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Response to competitors' products

  • Compare your products to the competition on each product feature and claim.

  • Identify the strengths and weaknesses of competing products.

  • Deepen your knowledge of your competitors' consumers.

  • Determine your catalog's need gaps.

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Understanding of consumers

  • Identify consumers who spontaneously recommend your product.

  • Understand the strengths of the products that attracted consumers with "promoter" profiles.

  • Use these strengths to highlight your products and build customer loyalty.

  • Identify the sources of customer dissatisfaction in order to address them in the most suitable way.

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Communication strategy

  • Rethink your communication to bring it closer to your consumers.

  • Enrich your communication with consumer quotes.

  • Follow the emergence of hot subjects.

  • Adapt your communication to the profiles of your consumers.

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Téléchargez notre dernière infographie

Analyse de la perception négative de l'odeur pour les produits Skincare
TéléchargeR l'infographie

Téléchargez notre dernière infographie

Analyse de la perception négative de l'odeur pour les produits Skincare
TéléchargeR l'infographie