Clarins Use Case : Renovation of a lip product
Clarins Use Case : Response to the acceleration of competing product launches
Study consumer perceptions of existing products to understand their expectations.
Identify the most popular products to inspire your own product launches.
Determine the strengths and weaknesses of beauty products that are similar to your future launches.
Obtain objective data for your product launches.
Obtain objective quantitative data for the renovation of your products.
Measure consumer perception of each feature of your product.
Set priorities for your product improvement.
Obtain objective elements to incorporate to your marketing plan.
Compare your products to the competition on each product feature and claim.
Identify the strengths and weaknesses of competing products.
Deepen your knowledge of your competitors' consumers.
Determine your catalog's need gaps.
Identify consumers who spontaneously recommend your product.
Understand the strengths of the products that attracted consumers with "promoter" profiles.
Use these strengths to highlight your products and build customer loyalty.
Identify the sources of customer dissatisfaction in order to address them in the most suitable way.
Rethink your communication to bring it closer to your consumers.
Enrich your communication with consumer quotes.
Follow the emergence of hot subjects.
Adapt your communication to the profiles of your consumers.