How satisfied are consumers with the smell and packaging of fragrances? "Original", "chic", "practical" ... What are the most common expressions used by consumers to describe their experience of packaging? Discover our infographic on 5 of the most iconic Eaux de Parfum for Women.
Consumer behavior is continually shaped by a myriad of factors, and one crucial aspect is their interest in product reviews. Leveraging data extracted from Google Trends, we explore the dynamic trends in the interest for the keyword 'reviews' across four key countries.
The beauty sector, and more particularly the online beauty one, has been booming for many years now, both in France and internationally. Indeed, every year, sales of cosmetic products in stores are decreasing in favor of online sales. Let's take a look at the cosmetics market and the new challenges faced by retailers and e-tailers in the sector.
Accessing what consumers really think about the products they buy is crucial for brands and their customers. On social networks, with friends and family, or on specialized websites dedicated to sharing reviews, feedback is pouring in. It became essential for brands to closely follow what people say about their products.
