March 4, 2020

Infographic - Five "Eau de Parfum" Perfumes Competitive Analysis

How satisfied are consumers with the smell and packaging of fragrances? "Original", "chic", "practical" ... What are the most common expressions used by consumers to describe their experience of packaging? Discover our infographic on 5 of the most iconic Eaux de Parfum for Women.

Benchmark concurrence Eaux de Parfum

Découvrez nos dernières publications !

E-commerce, the growth driver for the cosmetics market

The beauty sector, and more particularly the online beauty one, has been booming for many years now, both in France and internationally. Indeed, every year, sales of cosmetic products in stores are decreasing in favor of online sales. Let's take a look at the cosmetics market and the new challenges faced by retailers and e-tailers in the sector.

What strategies should be put in place to obtain more product reviews and how can they be used effectively?

Accessing what consumers really think about the products they buy is crucial for brands and their customers. On social networks, with friends and family, or on specialized websites dedicated to sharing reviews, feedback is pouring in. It became essential for brands to closely follow what people say about their products.


Let's talk about cosmetics based on natural ingredients and... waste. Surprising, isn't it? Upcycling is a natural response to the need to adopt a new, more responsible way of consumption by revaluing the unconsumed materials.

Your registration has been taken into account !

An error has occurred! Please try again or email us at