July 12, 2021

Voysen offers analysis of American consumer reviews on its dashboard

[Voysen X The USA 🇺🇸]

American data is now available on the Beautysen by Voysen dashboard 🎉 !

You already had access to:

👉🏼 + 56 000 products

👉🏼 + 5 000 brands

👉🏼 + 3 000 000 consumer reviews

From French sources 🇫🇷

Now you also have access to:

👉🏼 + 23 000 products

👉🏼 + 1 250 brands

👉🏼 + 5 000 000 consumer reviews

From US sources 🇺🇸

We let you go to the dashboard to discover the new data now ✅


If you are interested, contact us at the following email address ✉️


Find us on our social networks 🤳🏽

Facebook & Instagram: Voysencosmetics

LinkedIn: Voysen

Stay tuned, more source integrations to come 👩🏻‍💻

Découvrez nos dernières publications !

Navigating the Dynamic Landscape of Consumer Interest in Reviews

Consumer behavior is continually shaped by a myriad of factors, and one crucial aspect is their interest in product reviews. Leveraging data extracted from Google Trends, we explore the dynamic trends in the interest for the keyword 'reviews' across four key countries.

E-commerce, the growth driver for the cosmetics market

The beauty sector, and more particularly the online beauty one, has been booming for many years now, both in France and internationally. Indeed, every year, sales of cosmetic products in stores are decreasing in favor of online sales. Let's take a look at the cosmetics market and the new challenges faced by retailers and e-tailers in the sector.

What strategies should be put in place to obtain more product reviews and how can they be used effectively?

Accessing what consumers really think about the products they buy is crucial for brands and their customers. On social networks, with friends and family, or on specialized websites dedicated to sharing reviews, feedback is pouring in. It became essential for brands to closely follow what people say about their products.

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