October 7, 2020

News - Voysen launches a new service for advanced interpretation of consumer reviews

A new innovative solution

We are proud to announce the launch of our new solution for advanced consumer review analysis in partnership with Cosmetikwatch®, designed for professionals in the cosmetics industry.

This offer allows the user-subscriber of Cosmetikwatch® to access to a specific page dedicated to consumer reviews about the targeted finished products, directly from the technical sheet of the cosmetic product or from the interface of the tool's search engine.

The user-subscriber has access to real-time, objective and condensed information based on customer reviews.

In detail, they have access to :

  • a description of the consumers' profiles (age and gender)
  • the overall product appreciation of the consumers;
  • the rating given by consumers on efficacy,
  • the rating given by consumers on the quality,
  • the rating given by consumers on the texture.

General view
Consumer profile section

What is the module provided by Voysen?

Voysen brought the technological component that allows to collect, aggregate and interpret consumer reviews for cosmetic products available on the Cosmetikwatch® database.

For each cosmetic product :

  • We collect and aggregate the reviews submitted by consumers on different online platforms.
  • We then conduct an analysis of all the consumer reviews and deliver it in an exhaustive and structured way.

We thus offer cosmetics professionals a time saving and a greater visibility as well as a greater responsiveness in anticipating and identifying consumer expectations.

About Voysen

Discover our technology and other tools on our website: https://www.voysen.com

Découvrez nos dernières publications !

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Consumer behavior is continually shaped by a myriad of factors, and one crucial aspect is their interest in product reviews. Leveraging data extracted from Google Trends, we explore the dynamic trends in the interest for the keyword 'reviews' across four key countries.

E-commerce, the growth driver for the cosmetics market

The beauty sector, and more particularly the online beauty one, has been booming for many years now, both in France and internationally. Indeed, every year, sales of cosmetic products in stores are decreasing in favor of online sales. Let's take a look at the cosmetics market and the new challenges faced by retailers and e-tailers in the sector.

What strategies should be put in place to obtain more product reviews and how can they be used effectively?

Accessing what consumers really think about the products they buy is crucial for brands and their customers. On social networks, with friends and family, or on specialized websites dedicated to sharing reviews, feedback is pouring in. It became essential for brands to closely follow what people say about their products.

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