February 16, 2021

SANOFLORE's Aqua Magnifica as perceived by consumers

Our solution Beautysen has analyzed the 2,170 reviews on the 5 biggest French cosmetic online platforms

👇🏼Here is what consumers thought of it 👇🏼

✅ What they like most:

  🌸 Its Sensoriality

  ❄️ Its freshness

  👃 Its Scent

❎ What they like least:

  🌾 Its Drying Effect

  💰 Its Price

  ❇️ Its Anti-Acne Efficacy

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E-commerce, the growth driver for the cosmetics market

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What strategies should be put in place to obtain more product reviews and how can they be used effectively?

Accessing what consumers really think about the products they buy is crucial for brands and their customers. On social networks, with friends and family, or on specialized websites dedicated to sharing reviews, feedback is pouring in. It became essential for brands to closely follow what people say about their products.


Let's talk about cosmetics based on natural ingredients and... waste. Surprising, isn't it? Upcycling is a natural response to the need to adopt a new, more responsible way of consumption by revaluing the unconsumed materials.

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