In today’s e-commerce world, online reviews are like hidden treasures. They’re packed with insights that can help you understand what customers want, pinpoint areas for improvement, and stay ahead of the competition

Consumer behavior is continually shaped by a myriad of factors, and one crucial aspect is their interest in product reviews. Leveraging data extracted from Google Trends, we explore the dynamic trends in the interest for the keyword 'reviews' across four key countries.

The beauty sector, and more particularly the online beauty one, has been booming for many years now, both in France and internationally. Indeed, every year, sales of cosmetic products in stores are decreasing in favor of online sales. Let's take a look at the cosmetics market and the new challenges faced by retailers and e-tailers in the sector.