April 28, 2020

Infographic - Zoom on 10 Top Brand women's 'Eau de Parfum'

What do consumers say about the top 10 most reviewed eau de parfum brands ?

  • Dolce & Gabbana, Hermès, Dior, Lancôme are the most popular brands among consumers
  • Lolita Lempicka gets the highest satisfaction score for Packaging

Benchmark de dix marques d'eaux de parfum pour femmes

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E-commerce, the growth driver for the cosmetics market

The beauty sector, and more particularly the online beauty one, has been booming for many years now, both in France and internationally. Indeed, every year, sales of cosmetic products in stores are decreasing in favor of online sales. Let's take a look at the cosmetics market and the new challenges faced by retailers and e-tailers in the sector.

What strategies should be put in place to obtain more product reviews and how can they be used effectively?

Accessing what consumers really think about the products they buy is crucial for brands and their customers. On social networks, with friends and family, or on specialized websites dedicated to sharing reviews, feedback is pouring in. It became essential for brands to closely follow what people say about their products.


Let's talk about cosmetics based on natural ingredients and... waste. Surprising, isn't it? Upcycling is a natural response to the need to adopt a new, more responsible way of consumption by revaluing the unconsumed materials.

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