October 15, 2020

News - Voysen's new offer presented in N°65 Expression Cosmétique

In its latest issue of September/October, EXPRESSION COSMÉTIQUE talks about our new advanced consumer review interpretation solution.

This new service to track consumer reviews on cosmetic products represents an opportunity for all current and future COSMETIKWATCH® users to follow product releases even more accurately.

The new offer is based on an advanced AI technology designed by Voysen that allows :

  1. to collect all the consumer reviews available on e-commerce platforms
  2. determine the topics mentioned by consumers in the reviews (texture, color...)
  3. analyze consumer feelings and determine the proportions of positive and negative reviews for each topic.

About Voysen

Discover our technology and other services on our website : https://www.voysen.com

Découvrez nos dernières publications !

What strategies should be put in place to obtain more product reviews and how can they be used effectively?

Accessing what consumers really think about the products they buy is crucial for brands and their customers. On social networks, with friends and family, or on specialized websites dedicated to sharing reviews, feedback is pouring in. It became essential for brands to closely follow what people say about their products.


Let's talk about cosmetics based on natural ingredients and... waste. Surprising, isn't it? Upcycling is a natural response to the need to adopt a new, more responsible way of consumption by revaluing the unconsumed materials.

Focus on bulk cosmetics: the new eco-friendly trend‍

Whether you're a fan or not, you've probably already heard of bulk grocery stores, don’t you ? This concept of ecological stores has developed greatly over the last few years and is now attracting a large audience. ‍Firstly used for food and beverage, It is now the turn of cosmetics to join the movement. Let's zoom in on this new trend that is bulk cosmetics.‍

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