October 15, 2020

News - Voysen's new offer presented in N°65 Expression Cosmétique

In its latest issue of September/October, EXPRESSION COSMÉTIQUE talks about our new advanced consumer review interpretation solution.

This new service to track consumer reviews on cosmetic products represents an opportunity for all current and future COSMETIKWATCH® users to follow product releases even more accurately.

The new offer is based on an advanced AI technology designed by Voysen that allows :

  1. to collect all the consumer reviews available on e-commerce platforms
  2. determine the topics mentioned by consumers in the reviews (texture, color...)
  3. analyze consumer feelings and determine the proportions of positive and negative reviews for each topic.

About Voysen

Discover our technology and other services on our website : https://www.voysen.com

Découvrez nos dernières publications !

Navigating the Dynamic Landscape of Consumer Interest in Reviews

Consumer behavior is continually shaped by a myriad of factors, and one crucial aspect is their interest in product reviews. Leveraging data extracted from Google Trends, we explore the dynamic trends in the interest for the keyword 'reviews' across four key countries.

E-commerce, the growth driver for the cosmetics market

The beauty sector, and more particularly the online beauty one, has been booming for many years now, both in France and internationally. Indeed, every year, sales of cosmetic products in stores are decreasing in favor of online sales. Let's take a look at the cosmetics market and the new challenges faced by retailers and e-tailers in the sector.

What strategies should be put in place to obtain more product reviews and how can they be used effectively?

Accessing what consumers really think about the products they buy is crucial for brands and their customers. On social networks, with friends and family, or on specialized websites dedicated to sharing reviews, feedback is pouring in. It became essential for brands to closely follow what people say about their products.

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