Beautysen Dashboard

Analyze the consumer reviews of any cosmetic product.

Voysen collects and processes online customer reviews to analyze consumer perception on your cosmetic products
Consumer review
“Very good product, the texture is very pleasant and light. Concerning the hold, nothing exceptional though. Do not expect a product that is foolproof. For a nice effect, you have to reapply it every 2/3 hours ."
Tagged as
texture
hold
Consumer review
“Very good product, the texture is very pleasant and light. Concerning the hold, nothing exceptional though. Do not expect a product that is foolproof. For a nice effect, you have to reapply it every 2/3 hours.”
Tagged as
positive tone
negative tone
Consumer review
“Very good product, the texture is very pleasant and light. Concerning the hold, nothing exceptional though. Do not expect a product that is foolproof. For a nice effect, you have to reapply it every 2/3 hours.”
Tagged as
Texture : very pleasant and light
Hold : nothing exceptional
Hold : reapply it every 2/3 hours
Categories accessible on the Beautysen by Voysen dashboard presented on a tablet.List of notices on the Beautysen by Voysen dashboard presented on a phone.Categories accessible on the Beautysen by Voysen dashboard presented on a computer.

Benefits

Multi-category

Dashboards developed and adapted to the specific characteristics of each cosmetic category

Multi-brand

Access to analysis on your products and those of your competitors among +5000 cosmetic brands

Turnkey

Ready-to-use dashboards, without requirement for data import or IT integration

Logo de l'entreprise Nippon Shikizai France

"Beautysen [...] allows us to analyze the product of our choice based on consumer feedback on various themes, and to advance more quickly in our laboratory developments via benchmark."

Audrey Lottin
Project Manager, Nippon Shikizai France
Logo du groupe Clarins

"An easy-to-use solution that allows us to obtain consumer insights and thus work more precisely on our product mix."

Market Research Analyst
Clarins

Beautysen dashboard sections

Category "Product notes" of the Beautysen by Voysen dashboard presented on a laptop.

Product description

Discover the number of reviews and the ratings given by the consumers

  • Distribution of ratings

  • Number of reviews processed

  • Overall product rating

Consumer Profile category of the Beautysen by Voysen dashboard presented on a laptop.

Consumer profiles

Discover your consumers profiles and their commitment towards the product

  • Distribution by age

  • Distribution by gender

  • Net Promoter Score (NPS)

Category "Thematic overview" of the Beautysen by Voysen dashboard presented on a laptop.

Product topics

Discover the strengths, areas of concern and areas for improvement of the product

  • Topics with the most positive references

  • Topics with the most negative references

  • Strengths, areas of concern and areas for improvement

Category "List of consumer reviews" of the Beautysen by Voysen dashboard presented on a laptop.

List of reviews

Display consumer reviews for the filters selected

  • Gender, age of the consumer and overall rating

  • Tags of the reviews with the topics mentioned and the associated tones

Category "Thematic overview" of the Beautysen by Voysen dashboard presented on a laptop.

Detail of the topics

Discover every topic discussed by the consumers and their weight

  • Weight of each topic in the overall opinions

  • Clusterin system

  • Proportion of positive and negative opinions for each topic

Features

Time tracker

Analysis based on consumer reviews with 10+ years of history

Data export

Ability to export graph and analysis data directly to your devices

Multi-criteria filtering

Multi-criteria filtering: topics mentioned, tone, date of the review, age

Advanced search

Product search by brand, cosmetic category, product type

Interested in using the Beautysen dashboard ?

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